Art Night was London’s largest free contemporary art festival. In 2018, it was curated by the Hayward Gallery, with a trail that twisted from Battersea through Vauxhall, to the Southbank.
The directors wanted a design that both reflected the vibe of Vauxhall / Battersea, while also being more accessible than designs had been in previous years. Inspiration for the design came from the towering skyscrapers along the trail, which drew eyes to the sky. But we also wanted to pay homage to the plant life that had once made a home there (‘Battersea bundles’).
For the colour palette, we embraced the festival’s nocturnal nature and created something crepuscular, but with a retro skewed neon type lock up. We drew from future-noir films with late-night blue and purple hues juxtaposed with the fluorescence to represent the night-time’s pulse.
KEY WORDS:
Retro-futurism
Altered perspectives
Crepuscular
